WHAT WE DO
A logo must be simplistic, flexible, and have longevity; the perfect balance of distinct and simple, appropriate not generic. A logo is not communication, it is identification. Symbols don’t make it clear what you do, it makes clear who they are. A logo is a company’s silhouette.
A logo is not about communication, it is identification. Logos get personal very quickly. We understand! So we try to help take out as much subjectivity as possible and look at functionality over flair. It is not about what anyone likes or dislikes, it is about what works. Let’s find that together.
We work collaboratively to create the most candid, compelling, and lovely imagery for your brand. Backed by diligent research and bold iterations, we explore countless possibilities before arriving at a comprehensive and versatile identity system for your company.
Distinct & Memorable
Once we feel we have found the balance on the sliding scale between a logo that is as simple as possible (not generic) and as distinct as possible, we are headed in the right direction. A logo should persist in our minds. One can doodle it on paper from memory if done correctly.
A logo should have the correct personality for its industry but not feel as though it is one of a thousand like it. You can say whatever you want in marketing or outreach but the logo is meant to identify you strongly and clearly within your industry. A great emphasis is made on a brand’s identity system is made on being appropriate in feeling, personality and core idea.
Flexibility & Longevity
The Logo needs to lend itself well with many applications. Does it work at all sizes? Is it scalable? It also needs to be consistent across all platforms. Will it need to be updated in a few years or will it last? Design in general will change over time, faster than you think. Your logo should never have to change with it.