WHAT WE DO
Brands are in the storytelling business. Story is a sense-making device. It identifies a necessary ambition, defines the challenges to achieve said ambition, and provides a plan to help conquer those challenges. If you haven’t clarified your story, your customers won’t listen.
No business is too diverse or complex to have a story. Story is a sense-making device, it identifies a necessary ambition, defines the challenges to achieve said ambition, and provides a plan to help conquer those challenges, your customers’ challenges. You need to define the elements of your story that relate to a company’s message. Create a map your customers can follow to engage your products and services.
Archetypes in branding are used to guide and strengthen a brand’s story. Choosing an archetype can help your brand establish meaningful relationships with current and future customers. It’s also a great way to stand out from a busy marketplace and leave a lasting impression on potential buyers.
Clarify Your Message
Clarifying the message of a company, specifically your own company is hard. It can be like trying to read the label from inside a bottle, or standing too close to the fire. You’ll lose to an inferior product if they have a clearer message and better customer communication. If you haven’t clarified your message, your customers won’t listen. The more you can cut out in your message, the easier communication will be.
Quiet the Noise
The main enemy of business is noise. Noise from the marketplace but more importantly, from within your own business. What you think you are saying to our customers and what your customers are actually hearing are two different things. Customers make buying decisions not based on what you say but on what they hear. Cut out the static noise, make sure they only hear what you want them to hear.