A cheaper price may inspire a purchase, but it won’t inspire loyalty. You have to differentiate if you wish to survive. Branding is a symphony. It’s that perfect moment of silence between the notes. That symphony of design, values, philosophy, personality, and experience captures people’s attention.

Naming & Messaging

Language defines a brand as much as aesthetics. We can work with you to develop the flawless verbal identity. From naming your company to articulating brand promise and positioning, we’re here to help pinpoint and amplify the most authentic voice for your brand.


Positioning is crucial for a brand. It defines what a brand is, its benefits and competitive advantages, and what it truly means to the target market. In short, brand positioning establishes an emotional connection with your customers. It’s how you want your company to be perceived in their minds and among competitors.

Customer Profiles

By examining the behaviors, motivations, and frustrations of specific groups within a target market, we can identify unfulfilled needs and turn them into your competitive advantage. We translate the findings from our customer analysis into ‘Customer Profiles’ that represent a brand’s target markets, thus helping us predict pain points and provides insight into functionality and user behavior.

Brand Attributes

Brand attributes are characteristics that describe the intrinsic and extrinsic qualities of a brand. They reveal its personality, functionality, and physical traits through imagery, language, actions, and assumptions. Attributes are what allow us to identify brands.

Brand Guidelines

Consistency drives the power and integrity of a brand. We insure your brand by creating logo specifications and guidelines for typography, color, iconography, image style and usage, and more. This ensures that anyone can apply your brand assets correctly and consistently.




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Indianapolis, Indiana  |  Tel: 812.841.7679

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