Why the TV Industrial Complex is killing your marketing. Organizations or businesses that do marketing used to do marketing by interrupting people. They used to do it by yelling at people who didn't want to hear from them about stuff they didn’t want to hear about. The Problem Companies figured that if they just yelled it at enough people often enough, they’d make enough money to earn it back. Some companies still seem to live by this model. Small businesses have wrestled wi

By Barry Schwartz "Don't people always want more options?" The Official Dogma Western Industrial societies believe that the way to maximize the welfare of citizens, is to maximize individual freedom. And the way to maximize freedom is to maximize choice. In other words, more choice equals more freedom equals better welfare. But too many choices cause paralysis rather than liberation. With so many options to choose from, people find it hard to choose at all. Even if we manage