INSIGHTS

ROADMAPS

TOUCHPOINTS

IDENTITY

GUIDANCE

STARTING

LINE

I'm starting a new business.

Congrats! We are really starting from square one; the perfect time to start. Branding is your foundation from which all else is built on, your voice, marketing, advertising, etc., it all starts with branding. Let us help you with that.

No one knows who we are.

And it's not for lack of trying! Most businesses have been there. It sometimes doesn't matter if you have the greatest product or service out there if no one knows about it. Getting your name out into the zeitgeist? We're going to make you a star!

We need to communicate more clearly about who we are.

Couldn't we all? This is the golden ticket to having an audience...your audience find you. Consumers are not just looking for a product or service anymore. People are too smart for gimmicks. They want to attach themselves to something. Tell them why that's you.

We've developed a new product and it needs a name and  logo yesterday.

When developing something new within a company, it can feel as if you are starting from square one every time. What you need is an identity system from which you can derive all of your future projects and assets. Then it's a no brainer!

We lack visual consistency.

This is quite common. Someone creates this, an employee designs that. So many types of marketing collateral, etc. need to be made quickly and effortlessly. But that is no reason to confuse your customers as to why. Brand guidelines to the rescue!

I am embarrassed when I hand out my business card.

Something as small as a business card can say a lot about your business. If the smallest details of your business such as a business card have been taken for granted, what else has been? When you go to hand your business card out, let it be with confidence.

We want to reposition and renew the company as a whole.

This is one of the riskiest things a company can do, but also perhaps the most beneficial. It needs to be done with care and attention to detail, no stone unturned. There is where DavisParker thrives, ideas. Insert M.A.Y.A. Principle. 

We look behind the times.

You've been in business for a long time, that is nothing to shake a stick at. You may look behind the times but that's because you've been doing the other things to be old enough to look behind the times. Now, do you need a new coat of paint or a full rebuild?

BENEFITS

Surface unique insight about your company

Your products are the concrete things you sell to your customers. In a world with near limitless possibilities, we need to dig deeper to compel customers to buy your stuff. Closer to your purpose is your method, or the practices you use to create and deliver your products.

Surface unique insight about your customers

A customer persona is a group of personality traits, values and stories that comprise your ideal audience. You can base these off of real customers or build a composite of several people to use as a representation of your audience. Making your ideal customer tangible.

Plot how to connect the two

What does buying a specific product say about you? What story does that let you tell the world about yourself? Branding doesn't work in a vacuum—there are many other factors at work that can affect the success of a brand. The more you control your brand, the better.

Attract, serve, and delight the customer

First you need to instill confidence in a customer, then surprise them, over time establishing customer loyalty, and finally promoting fulfillment and personal growth. Omotenashi, the heart of the notion of Japanese hospitality.  Can you anticipate the needs of your customer?

OUTCOME

Allocating funds to maximize ROI

Any move to refresh or rebrand, your company must result in an increase in sales—a sustained upward trend in overall velocity. A rebrand can clarify and strengthen your relationship with long-term customers while also attracting new ones; increasing your brand awareness across the board.

Researched revenue and awareness goals

Rather than becoming mired in emotional decisions about whether or not you personally like a design concept, you can ask yourself, “Will this logo, packaging, campaign concept, etc. move us closer to or further away from our goal of increasing core sales by 15 percent by the end of the year?”

Clarity, Confidence, Alignment, Motivation

Your brand essence is a distillation of the most compelling idea behind your company. It’s your Why and your mission, vision, values and positioning all wrapped up into a concise statement. It is mostly an internal tool used to capture the spirit of your brand.

Know who to target and how to talk to them.

With your newly-refined brand voice and positioning, you’ll be better equipped to tell your story through social media, content marketing and other promotional efforts. Whether through writing, imagery or video, a rebranding process should shine through in all these channels.

WHAT YOU

WANT

THOUGHTS