WHEN TO START THE PROCESS
I'm starting a new business.
Congrats! We are really starting from square one; the perfect time to start. Branding is your foundation from which all else is built on, your voice, marketing, advertising, etc., it all starts with branding. Let us help you with that.
No one knows who we are.
And it's not for lack of trying! Most businesses have been there. It sometimes doesn't matter if you have the greatest product or service out there if no one knows about it. Getting your name out into the zeitgeist? We're going to make you a star!
We need to communicate more clearly about who we are.
Couldn't we all? This is the golden ticket to having an audience...your audience find you. Consumers are not just looking for a product or service anymore. People are too smart for gimmicks. They want to attach themselves to something. Tell them why that's you.
We've developed a new product and it needs a name and logo yesterday.
When developing something new within a company, it can feel as if you are starting from square one every time. What you need is an identity system from which you can derive all of your future projects and assets. Then it's a no brainer!
We lack visual consistency.
This is quite common. Someone creates this, an employee designs that. So many types of marketing collateral, etc. need to be made quickly and effortlessly. But that is no reason to confuse your customers as to why. Brand guidelines to the rescue!
I am embarrassed when I hand out my business card.
Something as small as a business card can say a lot about your business. If the smallest details of your business such as a business card have been taken for granted, what else has been? When you go to hand your business card out, let it be with confidence.
We want to reposition and renew the company as a whole.
This is one of the riskiest things a company can do, but also perhaps the most beneficial. It needs to be done with care and attention to detail, no stone unturned. There is where DavisParker thrives, ideas. Insert M.A.Y.A. Principle.
We look behind the times.
You've been in business for a long time, that is nothing to shake a stick at. You may look behind the times but that's because you've been doing the other things to be old enough to look behind the times. Now, do you need a new coat of paint or a full rebuild?
Whether it is strategic or visual clarity, our approach is applicable to startups or mature businesses alike that long to promptly shape a focused story and cohesive brand image. At the end of our rigorous process, you will be equipped with a strong brand position, unique brand philosophy, and a brand identity design that connects deeply with your audience, staff, and investors.
Contact Us Today.
| Tel: 812.841.7679